You: Created a simple website and posted a few blog articles.

Reality: People only look at page 1 of Google. Sparse content at two, 400-word blogs doesn’t get you on it.

 

You: Created a Facebook account and post the occasional sale, whenever the moment strikes you.

Reality: People binge interesting content. It takes planning and forethought to even get eyes on your posts.

 

You: Created a few YouTube videos about your business.

Reality: One video with a quality title, thumbnail and description with an interesting topic is worth more than 20 videos about your business.

 

You: Have little to no customers.

 

Even fewer followers.

 

No views.

 

Are thinking about trying paid ads.

 

Reality: You need a digital foundation FIRST.